If we were ranking our fave hair care, no actual beauty brands amongst the Cosmo UK team (because have you tried the St Barths Body range?), OUAI are, ahem, waaaay up there near the top. Founded by ...

On top of her work as a stylist for Bella Hadid and Kim Kardashian, Jen Atkin founded her own brand, Ouai, in 2016. Atkin wanted to convey a fuss-free and streamlined approach to haircare with her ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." What do Kim Kardashian, Jennifer Lopez, and Gigi and Bella Hadid all have in common? Besides being ...

There are a ton of great products that drop every week — and we’re here, as always, to keep you up to date on the best of them. Each week, we’ll be rounding up a short list of our favorite product ...

You might be dealing with untamed curls, naturally frizzy hair or your locks react to humidity, either way frizz can be a ...

All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. The best hair ...

You know and love Jen Atkin as a hairstylist to A-lister celebrities as well as being the founder of two incredible hair brands, OUAI and Mane. Mane, which launched in 2023, has been changing the game ...