Amazon Merges India's MX Player Into Free Streaming Service
Amazon Completes Deal For Indian Streamer MX Player
Amazon has finalized its acquisition of rival Indian streamer MX Player. Financial terms of the deal haven’t been announced, but numerous local press sites have pegged the deal at around $100M. This is a considerable amount less than seller Times India paid for MX Player back in 2019.
Amazon Closes MX Player Acquisition
Amazon has completed its acquisition of certain MX Player assets in India, merging the free streaming app with its own Amazon miniTV service.
Amazon Merges India’s MX Player Into Free Streaming Service – Global Bulletin
Amazon India has completed the deal to acquire assets of MX Player, including its app, and is combining it with its AVOD platform Amazon miniTV to create a new free streaming service called Amazon MX Player. The merged platform has over 250 million unique users in India, according to Amazon.
Amazon merges MX Player with miniTV to expand ad-supported streaming
New Delhi: Amazon has announced its acquisition of select assets from Times Internet-owned MX Player, including the MX Player app, which will merge with its ad-supported video-on-demand service, Amazon miniTV, to create Amazon MX Player.
Amazon launches Amazon MX Player: Merging MX Player and Amazon miniTV for Indian streaming market
Amazon launches Amazon MX Player, a new ad-supported streaming service, merging MX Player and Amazon miniTV content for a broader Indian audience.
Amazon Bolsters Streaming Presence in India with MX Player Acquisition
Amazon ($AMZN) has solidified its presence in India’s growing streaming market by acquiring MX Player, a leading free streaming OTT platform. This
Amazon merges MX Player with miniTV to launch ‘Amazon MX Player’
This comes months after ET reported that Amazon agreed to acquire MX Player from Times Internet as part of a strategy to strengthen its video streaming portfolio in India, which already included Prime Video and miniTV.
Amazon acquires OTT platform MX Player, merges it with miniTV
The main goal behind MX Player and miniTV's merger is to bring premium-free entertainment to a larger audience. "With this acquisition, Amazon is merging two of India's most popular free AVOD (or ad-supported video on demand) services - MX Player and Amazon miniTV into one service - Amazon MX Player," an official release from the company said.
Amazon acquires MX Player, merges with miniTV
Amazon is merging two of India's free AVOD (or ad-supported video-on-demand) services, MX Player and Amazon miniTV into one service, Amazon MX Player.
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Amazon acquires MX Player app; merges it with miniTV to launch Amazon MX Player
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Excited to offer advertisers amazing opportunities on Amazon MX Player: Karan Bedi
Amazon officially confirmed this week that it has acquired “select assets of MX Player” and intends to merge it with its existing service, Amazon miniTV, to form a single entity – Amazon MX Player ...