Jared Leto rocks "guyliner" and a bit of foundation while attending a screening of Morbius in California earlier this year. But celebs aren't the only men wearing makeup. (Photo: REUTERS/Aude ...

Former baseball pro Alex Rodriguez is not your typical makeup customer. Straight, Gen X and traditionally masculine, he’s perhaps one of the last celebrities you would expect to launch a beauty ...

Much research has been devoted to understanding the effect of makeup on perceptions. Several studies using carefully controlled before and after photographs have found that women’s faces with makeup ...

Emma Watson appeared on the Sept. 24 episode of the 'On Purpose with Jay Shetty' podcast and talked about the unfair beauty standards placed on women in Hollywood. Learn more here.

Growing up in Belfast in Northern Ireland in the 80s and 90s I experienced a lot of homophobia. Wearing makeup would never have been an option for me, and though I always thought I was a creative ...