A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...

Nevertheless, these days, the concept of marketing mix has greatly evolved to include some other ‘Ps’ as well like people, positioning, packaging and politics. Overview of the 4Ps of marketing ...

For me, the most essential thing in marketing and building your startup is using the scientific method — creating a ...

a discussion of target markets and company positioning and a description of the marketing mix you intend to use to reach your marketing goals A company needs a marketing plan just as it needs a ...

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. This a famous quote from marketing pioneer John Wanamaker and even 100+ years later, it still holds true as ...

“AI is much broader than what you read in the news. The technology provides advantages in a myriad marketing functions, including data insights, personalization, campaign optimization ...

The marketing mix refers to product, price, place and promotion. When they are trying to compete on an international scale, businesses have to adapt their marketing mix. This is because different ...

The notion that PR is dead couldn’t be further from the truth. It’s thriving in today’s global marketing mix, where authenticity, credibility and meaningful connections reign supreme.

Marketing leaders in the financial services industry face a big demographic and market shift as assets, loans and demand move ...

Canon Europe, Nutshell Creative and Join The Dots explore how print has evolved into the measurable performance channel no one saw coming, at The Drum Live.