While the marketing function within an organization aims to establish the requirements of actual and prospective customers and promoting the company’s products or services, the sales department ...

Marketing and finance share several beliefs about business, they just differ on how to carry these out, making them closer to ...

Those who make decisions about the relationship between AI and their companies have to get this right: AI is easily the most ...

What sales teams really want and need from the marketing function is greater attention to how leads progress throughout the funnel and why, as well as insights into what might be creating friction in ...

Rather than having rigidly siloed teams organized by strict function or channel, many MEMOs organize their marketing initiatives into multidisciplinary ... Actively support safety and diversity and ...

The second annual MM+M/Publicis Health Pharma Marketing Transformation Survey shows innovation is beginning to take hold, although pharma still has a long way to go to digitally enable the marketing ...

CFOs looking to manage their resource allocation while increasing the value of their marketing function should look to B2B MaaS as a unique lever. CFOs can tackle both revenue and cost headwinds at ...

And more importantly, how does it affect the big-picture strategies used for successful manufacturing marketing?

The Securities and Exchange Commission (SEC) has underscored the critical importance of its Marketing Rule compliance through ...

Drofa Comms, a global finance PR consulting agency, is excited to announce its next Communicate Fintech event in London on ...

The company has hired Vaibhav Mehrotra will lead the marketing function at Unicommerce. Mehrotra is a seasoned marketing leader with a career spanning over 15 years with experience across brand ...