fashion dolls hit the shelves. The CEO’s dedication to his vision paid off, as his OMG designs won Doll of the Year at the ...

Global sensation L.O.L. Surprise!™ from MGA Entertainment(MGA) - one of the largest privately held toy and entertainment ...

The popular brand known for surprise unboxing and innovative, DIY features, and fashions, L.O.L. Surprise! has once again partnered with Sanrio, the global lifestyle brand and home to Hello Kitty, to ...

Judge Reduces T.I. and Tiny’s $71 Million Award to $17 Million in “LOL Surprise! Dolls” Lawsuit In a major development, a judge has ruled to significantly reduce a substantial award. Recently, the $71 ...

L.O.L. Surprise! Fairies Tots o L.O.L. Surprise! introduces a fairy theme for the first time ever, along with an all-new play pattern to customize and make your own fairy wings for your dolls.

Now in its eighth year of innovation, the brand includes additional ways to play with L.O.L. Surprise! Tots, Tweens fashion dolls, and O.M.G. fashion dolls, and reaches consumers as young as 4 ...