T here’s a lot of pressure on a text logo – its impact is reliant on only a few subtle elements of design. As the designer ...

Virtually all of these, though, add some other design elements, be they General Electric ... Nike and Starbucks, for example, ...

Logo design is an essential part of building a strong brand identity. It’s more than just a visual element — it’s a ...

And the latest to adopt the trend is Mountain Dew. Going back to its roots, the soft drink brand has not only introduced a ...

Is Lexus really an acronym for "Luxury EXport to the United States"? What does the bent line in the Lexus logo represent? And ...

Every brand logo tells a story, and has a story behind it. Logo expert weighs in on the most iconic examples logos and how ...

Peoria Rivermen hockey will change its name and logo to Peoria Spirits for the annual one-game re-brand night on Feb. 28, ...

The Sac City Chamber introduced the organization’s new logo during Sac City’s Porktober Fest celebration last week. Over the ...

For nearly half a century, team helmets for the Washington Commanders were adorned with a logo designed by the tribal chief ...

The goal of band teacher Mathew Schick is to eventually have a logo for each of these factions, with this new collaborative design representing Crescenta Valley High School Instrumental Music as a ...

The best logos are usually simple and easy to interpret, but people love a design with an Easter egg buried in it. Details ...

A tiny variation in the watchmaker’s famed coronet can send a timepiece’s value skyrocketing. Here are our favorite quirky ...