Kia Motors Corporation finalmente develó su nuevo logo corporativo y el nuevo eslogan global de la marca, que tienen que ver con la transformación audaz de la marca y nueva estrategia global. De ...

It all started with Gran Turismo. From those early PlayStation days, Sean was drawn to anything with four wheels. Prior to joining the Roadshow team, he was a freelance contributor for Motor Authority ...

On January 1, 2021, Kia Motors unveiled a completely new brand logo, abandoning its traditional oval design. This shift—from a rounded emblem to an angular, more charismatic style—was more than just a ...

Luego de haber presentado su nuevo logo y eslogan, ahora a través de un evento digital, Kia ofreció más detalles sobre los mismos y algunas novedades importantes sobre su futuro. Durante el evento ...

Car brands occasionally have one-off branding scandals – people hated Audi’s new logo for China and I don’t even need to get started on Jaguar’s infamous rebrand that was all over the internet at the ...

South Korean automaker Kia is not known for making supercars (at least not yet), but its new vehicles are gathering the attention of enthusiasts and ordinary car buyers alike. Case in point, the new ...

Kia is reinventing its brand strategy and corporate mission with a literal bang. Most recently, Kia presented its new logo to the world by commissioning a world-beating fireworks display, an innocuous ...

The rationale from the company was that the new logo represented its commitment to innovation and its ambitions to become a leader in the automotive industry. But it was a flop. It violated four basic ...

Here's how it may have gone down: You came to a stoplight. Your eyes wandered until they landed on the vehicle ahead of you. Because most SUVs and cars look the same today, you looked mindlessly at it ...

Kia is no stranger to spectacular stunts and probably decided to kick off 2021 with a proper bang. So, it set up a successful Guinness World Record attempt for “Most unmanned aerial vehicles (UAVs) ...

Instead of a run-of-the-mill press release, Kia took to the sky with a record-breaking pyrotechnic display in Incheon, Korea, to present its new logo. Said to feature ‘symmetry’, ‘rhythm’ and ‘rising’ ...

Kia Motors Corp. showed off it new logo tattoo this week. All the cool kids are doing it. The South Korea-based brand says its black-and-white logo symbolizes the company’s transformation to a ...