Google says it wants to show more links in AI Mode, rolling out embedded carousels, smarter inline links, and expanding Web Guide. Google is adding embedded link carousels to AI Mode on desktop. The ...

External and internal linking strategies have long been cornerstones of SEO work, but now many marketers are wondering if link equity still matters in today’s AI-driven search landscape. In reality, ...

Google is testing adding the site name next to the link icons in the AI Overviews within Google Search. This makes it much more likely for searchers to click on the links and click over to the source ...

Search ain't what it used to be. In the not-so-distant past, your query would return a simple list of links, which you could peruse at your convenience. Now, a search can yield a myriad of result ...

As you’ve probably noticed, Google has gotten … weird lately. Weirder? It can be hard to find the search results you’re looking for. Between AI summaries and algorithm changes resulting in unexpected ...

Search driven traffic used to deliver visitors and sales. AI is reducing those clicks and businesses that rely on educational content are feeling it first. For years, the formula for online business ...