Google says it wants to show more links in AI Mode, rolling out embedded carousels, smarter inline links, and expanding Web Guide. Google is adding embedded link carousels to AI Mode on desktop. The ...

External and internal linking strategies have long been cornerstones of SEO work, but now many marketers are wondering if link equity still matters in today’s AI-driven search landscape. In reality, ...

Google is testing adding the site name next to the link icons in the AI Overviews within Google Search. This makes it much more likely for searchers to click on the links and click over to the source ...

Pew Research Center released a report that showed Google searchers who encounter an AI Overview are less likely to click on links to other websites than users who do not see one. The study showed that ...

A new Google Web Guide feature uses AI to sort search results into categories. It’s part of Search Labs and is now available under the Web tab for opted-in users. The feature could expand to other ...

Go to Settings > General settings > Automatic previews. It looks like it'll be tied to the Insights feature and becomes the ...

Search Console. If Google determines that your site makes sense to add shipping and return policies, i.e. your site sells ...

Search ain't what it used to be. In the not-so-distant past, your query would return a simple list of links, which you could peruse at your convenience. Now, a search can yield a myriad of result ...

Google is integrating Google Shopping information into Gemini and AI Mode, but the AI doesn't always know when to use it.

A look at why onsite search has become a critical experience layer as AI-driven search shifts user expectations and raises ...