While there's a lot of attention paid to how much technology is being built into new cars, Lexus has at least three ads going in the other direction. The ads, which were unveiled this week, don't want ...

Lexus taps the fashion-conscious energy of NBA star Russell Westbrook in a 30-second spot that kicked off the automaker’s partnership with Amazon, itself beginning its first season of streaming NBA ...

As the brand works to raise perception for its new electric vehicle lineup, Lexus is relying on audio to engage potential buyers in an immersive environment. Data from the campaign, shared by Audacy ...

View post: 1985 Corvette Z51 For Sale with 9,000 Miles: Vintage Corvette for the Price of a Used Civic Not since Ice Cube and Mark Wahlberg famously argued in the movie Three Kings about whether or ...

Lexus lets its creativity flow for the latest ad that promotes the all-new RX and created a first-class spy film where the hybrid is the good guy’s car. In cinematography, there are many stereotypes ...

Luxury automaker Lexus is the launch sponsor of the CNN iPad application, which allows both the publisher and the brand to provide users with an immersive and visual experience that takes full ...

Are you a print subscriber? Activate your account. 14 hours 46 min ago By Jack Neff - 14 hours 52 min ago By Garett Sloane - 19 hours 54 min ago By Ewan Larkin - 20 hours 53 min ago By Tim Nudd - 22 ...

Are you a print subscriber? Activate your account. By Hans Greimel - 2 days 3 hours ago By Jon Springer - 2 days 4 hours ago 4 days 15 hours ago By Jack Neff - 4 days 15 hours ago By Garett Sloane - 4 ...

It's still completely unclear why a New Zealand Lexus dealership used an image of a Tesla Model 3 in a safety ad on its Facebook page, and the dealer has since taken it down. However, it's exceedingly ...

Lexus’ push behind its new 2024 TX crossover takes a page from a campaign that parent Toyota just rolled out in support of the Grand Highlander, an SUV model with a similar build and pitch around ...

Lexus is collaborating with Marvel Studios for the third time ahead of the release of “Black Panther: Wakanda Forever,” and it’s preparing viewers for the film with a new ad campaign featuring its ...

Lexus’ media-buying agency, Team One, partnered with media measurement company, DoubleVerify, to help automate manual work through artificial intelligence (AI). Here is how advances in AI are being ...