LG Ad Solutions has launched Agentiv, a new artificial intelligence platform designed to enhance the company’s connected TV ...

LG Ad Solutions, a global provider of Connected TV (CTV) advertising technology, today announced Agentiv, an artificial ...

LG Ads Solutions used to answer to the name Alphonso. Until January of last year, when LG took a majority stake in the company, Alphonso was an analytics startup that collected data through the ...

Adding to other industry new measurement efforts around TV advertising, LG Ads Solutions is starting up “guaranteed outcome-based” media offerings for advertisers that place connected TV (CTV) ...

Smart TV manufacturer LG is on board with the outcomes-based buying trend, but with a twist – advertisers that don’t hit performance goals don’t have to pay. On Wednesday, LG Ads Solutions launched ...

LG Ad Solutions, a global leader in advanced advertising for Connected TV (CTV), today announced a strategic partnership with ...

Smart TVs come with an easy to use interface to access streaming video. Photo: Silas Stein/dpa (Photo by Silas Stein/picture alliance via Getty Images) As the advertising industry focuses on the next ...

Like them or not, ads run the world. They're the reason so much content out there is free of charge—or, at least, less expensive. But while it's one thing to watch an ad before jumping into a YouTube ...

Taking advantage of its new majority-stake ownership by TV set manufacturer LG Electronics, TV and media measurement company Alphonso is being rebranded as LG Ads. LG Ads will offer connected TV ad ...

Turn on your pricey new LG OLED TV and you’ll be greeted with vivid colors, inky blacks, and—after a brief period of inactivity—maybe even a full-screen ad or two. But while we’ve grown accustomed to ...