According to new research carried out by Let Toys Be Toys, which campaigns for gender-neutral kids' toys, the majority of adverts aimed at selling children’s toys are reinforcing unwanted gender ...

Why are kids not skipping YouTube ads? OK, so some of the ads are just ... Plus, younger kids especially just straight-up ...

Hamleys ditched its blue and pink 'boys' and 'girls' store signs after being accused of "gender apartheid" for example, and groups like Toys R Us don't bother with girls and boys tabs on their site.

Get ready to giggle this Christmas season as Smyths Toys has launched its latest Christmas ad campaign. The advert showcases the anticipation and excitement kids feel when they hear the magical words, ...