Murray McCory, who founded the outdoor equipment company JanSport while still in college and whose signature innovation, a lightweight backpack, revolutionized school life for millions of students, ...

Amazon Prime Day offers savings on back-to-school supplies, including the classic JanSport backpack. The JanSport backpack is up to 40% off during Prime Day. The JanSport backpack is highlighted for ...

The recent passing of a man from Seattle is shining new light on a forgotten chapter of modern Pacific Northwest mythology about a ubiquitous school accessory – which was derived from a critical piece ...

While many folks are enjoying those lazy last few weeks of summer, parents, grandparents, caregivers and teachers are going into overdrive with one thing on the brain: back-to-school shopping. Sure, ...

Looking for a bag that will stand the test of time? JanSport backpacks are so rugged that the manufacturer will guarantee them for your whole lifetime. They’re great for casual wear, school, work, ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Though the return to school may feel like a distant ...

If you or one of your little ones will be heading back to school in a matter of days, grabbing a new backpack is a great way to set you up for success this year. Most backpacks are eligible for free ...

Going to school in the '90s took a lot of planning. You had to carefully preselect your writing and coloring tools, carrying cases, snacks... you know, the things every '90s kid had in their JanSport ...

When it comes to sales, a lot of times they fall into two camps: those you maybe wait a beat before pouncing on (knowing there may be greater deals to come), and those that are so good you simply ...

Though the return to school may feel like a distant whisper, marketers are already ramping up activity around the critical spending period. JanSport is among them, having recently launched the second ...