Introducing the sleek Heineken 45cl bottle alongside the Heineken 45 Collection, Heineken proved once again why it’s a brand that doesn’t just serve drinks—it shapes culture. Refreshing Culture with ...

Heineken is elongating its familiar green bottle, hoping a more modern look will help reverse market-share declines. WSJ's Mike Esterl has more details. Photo: Bloomberg. Heineken NV is giving its ...

Beer and soda companies are doing bottle redesigns left and right lately, and like so many things these overhauls seem to be motivated by brand appeal aka money. But you kind of can’t blame ...

Heineken is celebrating its 140 th year in business with a host of events, experiences, gift packs and a design challenge. The challenge puts on display hundreds of historic visuals for participants ...

Heineken announces the U.S. debut of its premium Star Bottle packaging for Heineken and Heineken Light. The new Star Bottle design, Heineken’s first package change in nearly two decades, represents a ...

Mr. Heineken’s idea came after a visit to the Caribbean where he saw two problems: beaches littered with bottles and a lack of affordable building materials. The WOBO became his vision to solve both ...

Heineken has unveiled a first-of-its-kind technological campaign in Nigeria to celebrate its presence in 192 countries. The campaign which began in mid-June will end on August 31. Specifically, ...

There are those who love beer, and then there are those who obsess about it, constantly looking for ways to take both the brew and it’s delivery system to the next level. It’s probably safe to say ...

Here’s a design anecdote that is sure to light up your next cocktail party. While Miller, Bud, Coors, and even Heineken are all redesigning their bottles for more shelf appeal, in the 1960s, Heineken ...

Heineken USA launches a holiday-themed campaign today featuring six "Holiday Hacks" videos depicting creative ways to repurpose bottles, cans and other packaging to create festive decor, per details ...