Online grocery delivery platform  Grofers  has rebranded itself as Blinkit to focus on its pivot to quick commerce. In a blog, Grofers' CEO and Co-founder Albinder Dhindsa said, "we learnt a ...

Grocery delivery unicorn, Grofers, has rebranded to Blinkit in line with the startup's new business model to ensure 10 minutes delivery as quick commerce marks its inroads in India's aggressively ...

Grocery delivery app, Grofers announced it would be rebranding itself to 'Blinkit'. The move, the company explained in a blog post, is synonymous with its vision for quick commerce.

Quick-commerce grocery delivery startup Grofers has rebranded to Blinkit as part of a pivot to “instant commerce indistinguishable from magic”.

Amazon Now- is aimed at saving its Prime customer base which could be gradually migrating to quick commerce platforms ...

Grofers is now Blinkit, promises 10-minute delivery The rebranding seems to suggest that Grofers will deliver products with the blink of an eye. Priyanka Sahay. December 13, 2021 / 12:21 IST .

Last week, Zomato infused ₹ 500 crore into Blinkit, taking its overall investment in the quick-commerce subsidiary to ₹ 2,800 crore since it acquired the firm (earlier known as Grofers) in ...

Internally, the company had renamed the parent organisation to Eternal in 2022 following the acquisition of Blinkit (earlier ...

Grocery delivery unicorn, Grofers, has rebranded to Blinkit in line with the startup's new business model to ensure 10 minutes delivery as quick commerce marks its inroads in India's aggressively ...