Gina Baker is an experienced content strategist, SEO enthusiast, editor, and writer focused on empowering and educating agents and brokers. Before joining HousingWire, she was the site lead at The ...

Editor’s Note: This thought-leadership piece from Ron Pence on the topic of a good business plan originally posted on July 29, 2025. We updated it on July 30. You’ve spent years building a business.