How TikToker Julia Huynh’s Viral Search for the Perfect Hoodie Turned into Gap’s First Creator-Led Collab
Huynh's videos of searching for the ‘hoodiest hoodie' amassed more than 42 million views. We spoke with the San Jose-based creator on the importance of finding the perfect piece.
Hosted on MSN29d
L.A.-Based ‘It' Brand Cult Gaia Teams With Gap on the Ultimate Cool-Girl Collection
While the bamboo tote certainly cemented Cult Gaia as a cult-classic label, the brand has since taken over cool-girl ... the sweatshirts and baseball caps with “Gaia” embroidered in Gap ...
Marie Claire US on MSN1mon
The Gap x Cult Gaia Collaboration Gives Classic Fall Denim Some Overdue Edge
Standout pieces include an army green Gap logo sweatshirt emblazoned with "Gaia ... Gaia Asymmetrical Denim Maxi Skirt ...
The Hollywood Reporter29d
L.A.-Based ‘It’ Brand Cult Gaia Teams With Gap on the Ultimate Cool-Girl Collection
While the bamboo tote certainly cemented Cult Gaia as a cult-classic label, the brand has since taken over cool-girl ... the sweatshirts and baseball caps with “Gaia” embroidered in Gap ...