While soon-to-be 53-year-old Gatorade has been extra aggressive in recent years as competition has heated up among other up-and-coming rivals, the brand’s chief, Brett O’Brien, says even more ...

Gatorade's new smart water bottle can change how athletes and other physically-inclined individuals measure their hydration levels. Detail view of a sports bottle at the bench in a game between the ...

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ImpacX, a smart packaging platform company, has partnered with Gatorade to launch a new smart water bottle. ImpacX’s patented smart cap technology turns reusable bottles into a smart, digital device ...