Fujifilm is enhancing its long-term reputation as a high-quality photographic company, stretching back to 1934, with a growing line-up of fabulous Fujinon GF lenses for its highly acclaimed medium ...

The Fujifilm Fujinon GF 250mm f/4 R LM OIS WR telephoto prime lens for the medium format Fujifilm GFX 50s is official and has a release date of the end of May. Accompanying the lens is a teleconverter ...

Fujifilm has long said it won't make a full-frame sensor for a camera. Instead its focus is on medium format, with its GFX series delivering a next-level massive sensor with significant resolution.

Fujifilm North America has released a new Hands-On video series for the GFX ETERNA 55, covering physical design, menu ...

It feels better in hand than any past GFX mode because it’s shaped more like a conventional mirrorless camera. At the same time, it offers a deeper grip that’s more comfortable, while adding an extra ...