Children prefer the taste of foods branded with images of popular cartoon characters and choose those foods more often than unbranded ones, according to research from Yale’s Rudd Center for Food ...

Cartoon and comic strip characters have favorite foods just like real people. Their tastes seem to be rather humble, too — pizzas, burgers, and sandwiches are often the craving, not filet mignon with ...

A new study finds that when kids see familiar and favorite characters from cartoons or movies on food packaging, they tend to like that food more. That may not seem like such a revelation, but ...

CALGARY, AB, Nov. 25, 2025 /CNW/ - From your friendly neighbourhood Spider-Man to the Paw Patrol pups, the colourful characters on food packaging aren't just enticing to your kids – they are promoting ...

Some characters become ingrained in popular culture, and this one even transversed into the culinary world with his love of ...

Children tend to prefer the taste of cereal when the packaging features popular cartoon characters, suggests new research published in the Journal of Pediatrics and Adolescent Medicine. The study, ...

Leonard, Bridget, Margaret C. Campbell, and Kenneth Manning (2019), “Kids, Caregivers and Cartoons: The Impact of Licensed Characters on Food Choices and Consumption,” Journal of Public Policy & ...

Cartoon characters, such as ‘Tony the Tiger’ of Kelloggs Frosties fame, should no longer be used to promote unhealthy food, according to a group of MPs. The health select committee says there should ...