Everyone in marketing and sales knows what FOMO is, but what about FOBO? FOMO, of course, is Fear of Missing Out. When something is scarce, or in danger of vanishing, it becomes more desirable.

FOMO (Fear of Missing Out) FOMO, otherwise known as the fear of missing out, is an investing bias that branches into other areas of our lives. It's one of the most powerful forces that can lead to ...