Everyone in marketing and sales knows what FOMO is… Fear of Missing Out. FOBO is far less known, but it can have a ...

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The spot is joined by still ads which use AI to embed an individual’s face into movie posters, with a view to ‘rescuing’ them from FOMO. The campaign also coincides with a strategic shift for the ...

Suddenly, a meal that should feel ordinary becomes a cultural phenomenon. Fast food FOMO (the fear of missing out) thrives on this allure of the unattainable. It's not just about the fries or ...