Mattel expands its popular doll brand, American Girl, by introducing reversible outfit accessory sets for the Truly Me line.

Global sensation L.O.L. Surprise!™ from MGA Entertainment(MGA) - one of the largest privately held toy and entertainment ...

fashion dolls hit the shelves. The CEO’s dedication to his vision paid off, as his OMG designs won Doll of the Year at the ...

Now in its eighth year of innovation, the brand includes additional ways to play with L.O.L. Surprise! Tots, Tweens fashion dolls, and O.M.G. fashion dolls, and reaches consumers as young as 4 ...

Last year, MGA Entertainment unveiled the L.O.L. Surprise! Mermaids. Now, two new fantasy creatures are joining the L.O.L.

L.O.L. Surprise! Fairies Tots o L.O.L. Surprise! introduces a fairy theme for the first time ever, along with an all-new play pattern to customize and make your own fairy wings for your dolls.

Global sensation L.O.L. Surprise!™, from MGA Entertainment (MGA) – one of the largest privately held toy and entertainment companies in the world – today announced its new L.O.L. Surprise!™ Loves ...

L.O.L. Surprise! Fairies Tots o L.O.L. Surprise! introduces a fairy theme for the first time ever, along with an all-new play pattern to customize and make your own fairy wings for your dolls.