Earlier this year, Dr Pepper made headlines for the milestone of passing competitor Pepsi to become the number-two cola in the country. Another area where the brand surpasses Pepsi is TV ad spending.

While the Legend of Larry Culpepper may be a thing of the past, the Dr. Pepper Fansville universe has slowly taken on a life of its own. On Monday, the soft drink brand launched a new ad for the ...

On Dec. 23, Romeo Bingham posted a short but catchy jingle -- “Dr Pepper, baby, it’s good and nice,” Ad Age reported. It quickly generated 25 million views on the social media platform, inspiring ...

Shortly after winning a national championship inside Mercedes-Benz Stadium, Will Howard's agent came up to him with big news. Dr Pepper wanted to do an advertisement with him. Even in the fog of cigar ...

Add Yahoo as a preferred source to see more of our stories on Google. AUSTIN (KXAN) — Dr Pepper is back for another round of “Fansville” commercials to start college football season, and Texas ...

Aflac CMO Garth Knutson was driving around Seattle late last year when he had an epiphany about his company’s most enduring pitchman. The Aflac duck is a celebrity, he thought, and we pay celebrities ...

Viral Dr Pepper ad sparks jingle trend. Hear some of the best creations. Social media users are creating jingles for their favorite brands after a viral TikTok was used in an official Dr Pepper ...

Ad-tech company Perion has introduced a new ad format for connected TV (CTV) called Stay Live that dynamically integrates brand ads into live events, according to details shared with Marketing Dive.

A woman posted a video on TikTok of her singing a jingle she created for a Dr. Pepper ad. Dr. Pepper representatives saw the video and decided to make it into a real ad, which was played on TV during ...