Makeovers are always fun! So, when Design Essentials (DE) reached out to me to do a hair makeover for Talking Pretty, I was ecstatic. I went over to the McBride Laboratories, where all of the Design ...

‪McBride Sr.’s roots in the haircare industry go back to 1973 when he co-invented Sta-Sof-Fro, the very first product designed and marketed to moisturize and soften the Afro. Before Sta-Sof-Fro hit ...

We might earn a commission if you make a purchase through one of the links. The McClatchy Commerce Content team, which is independent from our newsroom, oversees this content. I don’t straighten my ...

As an online retailer of women’s hair care products that only sells its merchandise physically through third-party retailers such as salons, Design Essentials needs a distinctive e-Commerce presence ...

Ledisi hits the nail on the head when it comes to natural beauty. So it’s no surprise the hit singer is the new brand ambassador and first celebrity spokesman for Design Essentials Natural. For years, ...

The Design Essentials x Danielle Priano virtual masterclass provided guests with a step-by-step tutorial for recreating a day-to-night ponytail and knot bun. It’s no secret that Design Essentials is ...

In an industry where there is an overwhelming amount of product launches daily, Product Of The Week cuts through the noise. To help you find your new beauty and wellness favorites, this series ...

More than 50 black women gathered at a salon on Flatbush Avenue in Brooklyn for “Curls and Conversations,” a support group for black women who wear their hair natural; the event was also a sampling ...