Beneath the clear surface of Kings Bay, University of Florida students got a firsthand look this weekend at the fragile ...

Crystal River, in the town of the same name on the west-central coast of the US state of Florida, is dubbed the ‘Manatee ...

This Daytime segment is sponsored by Discover Crystal River and Paddletail Waterfront Lodge. This summer, families, couples, and adventure-seekers can dive into one of Florida’s most unforgettable ...

Visit Florida’s CMO Brett Laiken takes his cues from lifestyle brands rather than rivals when it comes to positioning the ...

Nestled on Florida’s Nature Coast, Citrus County is a unique place to not only live, but to also visit. Given the allure of Citrus County’s natural heritage, tourism has become ...