If you want your logo to stand out, it can help to take some cues from the past. Retro logos—designs that utilize elements like vintage typography—can evoke nostalgia and create strong emotional ...

An icon in the shape of a lightning bolt. Impact Link Whether you realize it or not, a brand's logo speaks to its viewer on many levels. There's the recognizability factor—if a logo is too complex or ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...