“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Scott Portugal, CRO at TRAFFIQ.

These times are very trying and it’s understandable if someone goes a little off the deep end once in a while. Just like Norman Bates said in Psycho, “We all go a little mad sometimes.” However, a new ...

The price comparison site has signed James Corden for another 12 months and has revealed a new ad which storylines its evolution from a site that offered many products to one that pivoted around one ...

It’s election season — maybe the mostly brutally divisive one ever — and voters are being flooded with political advertisements and pleas to contribute to campaigns. That leads to questions: Where did ...