Coke Zero and Diet Coke both purport to have zero sugar and calories, but what's the difference between them?

Coca-Cola CEO James Quincey said total spending is up across US consumers, but some are doubling down on value.

KO's expanding Zero Sugar lineup is fueling share gains and volume momentum as health-conscious demand reshapes its growth ...

"It's just better!" he wrote on Truth Social. Here's what we know about his announcement, and what it could mean for prices.