Two bottles of Coca-Cola and a bottle of Pepsi. Soeren Stache/picture alliance via Getty Images (Soeren Stache/picture alliance via Getty Images) Pepsi not only used the Coca-Cola polar bear ...

For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, and do it in a way that makes ...

Pepsi has for decades taken pokes at rival Coke in an endless array of commercials, but this time, the youth-skewing cola company really means business. In a new ad slated to air during Super Bowl LX ...

Pepsi officially reignited one of the longest-running rivalries in the beverage industry, and is using the 2026 Super Bowl and Coca-Cola's iconic polar bear to do so. With Super Bowl 60 between the ...

Coca-Cola’s annual holiday commercial has dropped, but many consumers and artists aren’t thrilled with its artificial-intelligence production. Coca-Cola launched its holiday commercial, “The Holiday ...

The filmmaker, who makes a cameo as the bear’s therapist, tells PEOPLE why he “jumped at the chance” to direct the playful spot Oscar winner Taika Waititi directed Pepsi’s 2026 Super Bowl commercial ...

Did the Polar Bear defect? Find out how Pepsi’s 2026 Super Bowl commercial is calling out Coke and reigniting the fiercest rivalry in beverage history. Pepsi’s 2026 Super Bowl ad features Coke’s ...

Pepsi has for decades taken pokes at rival Coke in an endless array of commercials, but this time, the youth-skewing cola company really means business. In a new ad slated to air during Super Bowl LX ...