Just scroll down to learn the basics, then head to the official Elf on the Shelf website for adorable ideas, videos, and ...

This little elf is winning over families' hearts across the world. But, you may find yourself asking, how does Elf on the ...

CCA & B, LLC — the company behind the holiday staple The Elf on the Shelf: A Christmas Tradition and its Elf Pets titles — has signed with CAA and announced a corporate rebrand to The Lumistella ...

Bringing the Christmas spirit to homes on Santa Claus's behalf can be a lonely job, but luckily for your little one's beloved Elf on the Shelf, he or she can share in the holiday fun this year with an ...

That little red Elf on the Shelf can be a pain in the neck for parents during the festive season. Amid all the holiday hubbub — the shopping, the schlepping and gift-stashing — the last thing ...

It’s backkkk — The Elf on the Shelf has made its big 2020 debut. And no matter what your stance is on this popular yet still often hated holiday tradition, we can all agree that Ye Olde Elf really ...

It's almost Christmas and Santa's test flights have run into trouble. Can The Elf on the Shelf, a crew of adorable Elf Pets Reindeer and Santa's gang of trusted Scout Elf friends help him find the ...

Inside an Atlanta high-rise office building, an elevator opens up to “the North Pole.” It's not only what employees call the local headquarters of Elf on the Shelf, but it's the place that seems to ...

Once upon a time, there was a young mother who had made it through her son's first five years without an Elf on the Shelf. "I'll never have one of those," she thought. "Who has time to move an elf ...

Pet Simulator 99 is one of the hottest Roblox games right now, and it’s holding a Christmas event. One activity requires you to collect an Elf on the shelf that spawns on a random location in the Pet ...