CRM has come under fire from numerous fronts over the past year and reports of failure are common. Yet the fundamental strategy of CRM is sound, and organizations continue to strive to achieve it.

Maximizing CRM Success Through Performance Measurement Using the balanced scorecard approach to drive strategic CRM results. James Brewton, president, CRMetrix Organizations today are now looking for ...

A balanced scorecard is a systematic approach to tracking the effectiveness of your organization's implementation of its strategic vision. Other models for this type of self-assessment have been in ...

Definition: A set of principles and analytic techniques for improving an organization’s performance in four general areas: financials, customers, learning and internal processes. What it means: ...

How to Identify HR Deliverables From a Strategy Map. Senior executives are responsible for developing the overall goals and strategies for an organization. Some organizations use strategy maps to ...

Keeping a customer relationship scorecard can help your business employees be aware of their duties and the way they are supposed to interact with customers on a regular basis. The customer ...