Add Yahoo as a preferred source to see more of our stories on Google. Athleta has plans to be the first performance apparel brand to use Ambercycle’s Cycora at scale. “As a mission-driven, B ...

Athleta’s new campaign is timed to coincide with March’s Women’s History Month and just ahead of International Women’s Day on March 8. The brand campaign will be spread across television, digital, and ...

I'm shifting my portfolio towards undervalued rebound plays like Gap, which has returned to growth amid weak consumer demand affecting major retail names. GAP's 12% gain in 2024, despite ...

With its new collection, Athleta is targeting both typical wearers and athletes that can last during and after intense workouts. Alongside Athleta, other activewear brands and retailers, including ...

“When we signed Simone in 2021, there was no guarantee around sort of what her journey was going to look like after Tokyo,” Ilona Aman, chief marketing officer for Athleta, tells PEOPLE Anna Lazarus ...

The apparel company behind Old Navy, Banana Republic and its namesake brand said same-store sales fell 10% at Athleta in the ...

Athleta is getting a major makeover. After the Gap Inc.-owned brand saw sales stumble earlier this year after a lackluster performance last year, a new chief creative officer came on board to breathe ...

Simone Biles continues to prove that she is more than just a gymnast. With a portfolio of achievements extending beyond gymnastics, Biles is continuing her partnership with women-led athleisure brand ...

Gap noted 2013 as the "breakout year" for its women's athletic apparel and accessories brand Athleta. The number of Athleta store locations increased by 85% in 2013 as the company opened 30 new stores ...

Simone Biles unveils her new Athleta collection and dishes on her latest fitness hobbies. Even outside competition, Simone Biles stays active. Her new Athleta collection—her fifth with the company but ...

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