With AirTags, Apple launches a new product — and invites antitrust scrutiny Competitors like Tile complain Apple is giving itself an advantage over competitors ...

Just after Apple announced its AirTags, Tile CEO CJ Prober relayed his concerns about competing with Apple in the tracking space, and said that Tile ...

Bluetooth tracker company Tile has announced its selling up for $205 million, less than a year after Apple entered the market with its AirTag.

Apple’s long-rumored Bluetooth trackers, AirTags, are now officially here. Finally. AirTags are little round tiles that look similar to backgammon pieces, ...

Tile-like product tracker Rambo also reports that Apple is working on a new hardware product in the form of a "tag" that can be attached to any item, similar to Tile.

Tile, which makes Bluetooth accessories, accused Apple of anticompetitive behavior that has "gotten worse, not better" in a statement published Wednesday on the House of Representatives website ...

On April 20, Apple blew Tile’s business out of the water. The announcement of AirTags presented Tile, founded in 2012, with a direct, if not better, rival for its main product line.

Tom Warren is a senior editor and author of Notepad, who has been covering all things Microsoft, PC, and tech for over 20 years. Apple is officially launching a Tile-like item tracker that will ...

Apple AirTag The $29.99 Apple AirTag is functionally identical to how the Tile Mate works, serving as a water-resistant gadget that can help you keep tabs on belongings.

However, there’s still room in the market for Tile’s low-cost Mate tracker, particularly because Apple’s AirTag only works within the Apple ecosystem.

Tile is no stranger to making tracking devices. The company, of course, pioneered its Tile trackers years before Apple stepped into the ring.

Also to the Tile Pro’s advantage, the metal frame of the tag itself has a hole to attach it to a keyring, whereas the Apple AirTag relies on the additional purchase of an AirTag keyring or loop.