Amazon will be winding down its Prime Try Before You Buy program, which let Prime members try on clothes before paying for them, reports The Information. It will shutter on January 31st, according to a banner at the top of the service’s landing page.

The service, which allowed Amazon’s Prime members to try on select clothing items, shoes and accessories at home before completing a purchase, is set to wind down in the coming weeks. The last day eligible customers can place orders using the subscriber benefit is Jan. 31, the company confirmed.

An Amazon spokesperson said "Try Before You Buy's" limited reach and the growing use of AI-powered recommendations prompted the decision.

Amazon announced it is pulling the plug on its "Try Before You Buy" service launched in 2017, which allowed customers to order multiple items to try on before purchasing.

Amazon is discontinuing its "Try Before You Buy" service, which permitted Prime members to test select apparel, shoes, and accessories at home before making a purchase. The program will conclude on January 31,

Amazon previously allowed people to get select clothing and accessories shipped to them before actually buying anything, mirroring how many in-person stores work. Unfortunately, this is now going away.