Amazon's Prime Video has shifted its strategic focus towards live sports and away from original television shows and movies, seeking to meet internal corporate profit targets, The Information reported on Friday.

In the summer of 2022, a year after becoming CEO of Amazon, Andy Jassy wanted the executives running the company’s Prime Video business to tell him why it was spending billions of dollars a year on expensive shows such as “Lord of the Rings: The Rings of Power” and “Citadel.

Last year, the Miami Dolphins-Kansas City Chiefs game was on Comcast-owned Peacock. This year, it’s Amazon’s Prime Video, which will air its first playoff contest when Lamar Jackson and the Baltimore Ravens host the Pittsburgh Steelers. (Amazon’s founder, Jeff Bezos, owns The Washington Post.)

“Molly-Mae: Behind it All” is an Amazon Original streaming exclusively on Prime Video, so you’ll have to be an Amazon Prime subscriber to watch the series. If you aren’t an Amazon Prime subscriber already, you can get started with a 30-day Amazon Prime free trial before $14.99/month payments begin.

Amazon’s Prime Video has shifted its strategic focus towards live sports and away from original television shows and movies, seeking to meet internal corporate profit targets, The Information reported on Friday.

Amazon (NASDAQ:AMZN)'s Prime Video is reportedly shifting its strategic focus towards live sports broadcasting, moving away from its traditional reliance on original television shows and movies. The move is part of an effort to meet corporate profit targets,