Washington: A study has found that greeting cards themed on alcohol consumption and drunkenness send the message that binge drinking is normal and acceptable, and reinforce drinking as a social norm.

Alcohol images on birthday and Christmas cards reflect and reinforce a social attitude that excess drinking is acceptable and associated with celebration, say public health experts. While themes of ...

Illustrations and texts portray alcohol as enjoyable and fun and can range from a glass of champagne with the word ‘Cheers’ to those that are more excessive and encourage binge drinking. A study has ...

Does alcohol on greeting cards undermine public health messages about harmful drinking? Themes of drunkenness on cards are popular, but sends the message that this is normal Birthday and Christmas ...