In November 2024, it will be 10 years since Amazon announced its first voice-activated smart assistant Alexa. The name ... about products. Although customers can talk to Rufus, the AI assistant ...

If you’re familiar with AI chatbots such as ChatGPT or Gemini, Rufus is very much along the same lines. It’s trained on ...

Amazon is harvesting high ROI from GPUs, is improving productivity, and is likely to beat both topline and bottom-line ...

Across its entire business, Amazon is figuring out how to harness the power of AI to improve its products, launch new products, and unlock operational efficiencies – the sum of which is driving ...

Amazon’s AI-powered shopping assistant Rufus launches throughout Europe. It’s still in beta, though should roll out to most ...

Amazon is rolling out Rufus, its generative AI-powered shopping assistant to Canada, finally. The expansion sees Rufus come ...

It has been one year since he started at Amazon, after his surprise departure from Microsoft, where he oversaw products including ... We also talked about AI, including the generative AI summaries ...

LOS ANGELES – Amazon reported a boost in its quarterly profits Thursday and exceeded revenue estimates, sending the company's stock up in after-hours trading. For the three months that ended on ...

"We did extensive research on the name Rufus from many marketplaces that Amazon operates ... answer questions about products. Although customers can talk to Rufus, the AI assistant does not ...

Amazon positions Rufus as ... and with an internet-sized catalog of products to be knowledgeable about. The obvious caveats of other generative AI-powered chatbots still apply, though.

Amazon also recently debuted AI shopping guides for consumers, which help customers to find products, he said, as well as an AI assistant that “offers tailored business insights to boost ...