There’s a marketing practice called Anchoring, where a mediocre product is offered at a similar price to the one the manufacturer actually wants to sell. Sure, you can buy the base model but the next ...

Capping a decade of achievement, the Best Apple ads of 2025 run the gamut from emotional tributes to playful satire.

After half a decade of the iPhone Pro's current design for the back camera, Apple is expected to revamp it with a camera bar look. So far, rumors reveal that this change is coming to the iPhone 17 Air ...

Apple is out with its latest ad for iPhone 15 highlighting the power of Precision Finding. A fun twist with this commercial is a Star Wars Day theme where the main character heads to a convention and ...

In this advert, there’s a family reunion setting where an iMessage notification appears on an iPhone 15. While the phone’s owner is away from it, members of their family try to unlock the phone using ...

Apple latest commercial takes a subtle shot at Google as the two tech giants battle over become iPhone users' web browser of choice. Credit: Jakub Porzycki/NurPhoto via Getty Images Apple dropped a ...

September’s Singapore Advertisers of the Month are iPhone, Chanel, and Decathlon, each showing notable increases in ad awareness (the percentage of consumers who report having seen an advert for the ...

The 6.1-inch iPhone that’s expected to be unveiled next week has the potential to become Apple’s top seller. Advertising will play a big part of making it so, and a clever graphic artist went ahead ...

This week’s Apple headlines: iPhone 17e leaks, iOS 26’s sneaky update, iOS 18 stifled, iPhone Fold problems, iPad Mini specs ...

Apple has revealed that it will expand advertising placements within App Store search results from next year. The company ...