The Athletic has live coverage of Crystal Palace vs Liverpool in the Community Shield Liverpool have launched their new home and away kits for the upcoming 2025-26 campaign, beginning their 10-year ...

Liverpool have announced a new multi-year kit deal with Adidas. The sportswear giant will take over when Nike’s five-year contract expires this summer. Liverpool were previously with Adidas from 1985 ...

Penn State has announced that it will switch from Nike to Adidas as the university's official athletic department apparel partner. The new, 10-year partnership will take effect on July 1, 2026. Nike ...

Nike and Adidas’ grip on the women’s athletic footwear market appears to have loosened a bit. Matt Powell, senior sports industry adviser for The NPD Group Inc., revealed on Twitter this morning that ...

In the high-stakes world of athletic apparel and footwear, a few rivalries are as iconic or as competitive as that between NIKE Inc. NKE and adidas AG ADDYY. Operating in the expansive and ...

Indiana will extend its apparel deal with adidas, Indiana athletic director Scott Dolson tells the Hoosier Hysterics on their podcast that published on Peegs.com this morning. Indiana will extend its ...

A "cutting-edge deal" between Texas Tech Athletics and sports apparel brand adidas is one step closer to coming to fruition after the Texas Tech University System Board of Regents unanimously agreed ...