Dell kills XPS brand

Dell kills the XPS brand
Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models. So they’re part of the base-tier Dell line, at the Premium sub-tier.
30 years later, XPS is dead. Here’s why Dell is killing its flagship brand
Dell's iconic XPS brand will be retired this year, along with many of the other Dell sub-brands. But what's replacing them?
Dell killing the XPS name is an unforced error
This year at CES 2025, Dell is announcing a huge rebranding for all of its consumer and commercial PCs. However, while this change is generally a move in the right direction, I think getting rid of the iconic XPS name is an unforced error.
The end of an era: Dell will no longer make XPS computers
Dell is officially killing the XPS branding that’s become a mainstay for people seeking a sleek, respectable, well-priced PC.
We miss you already, Dell XPS
XPS, Inspiron, and Latitude. Instead we’ll get the easier to remember, yet not as colorful, Dell, Dell Pro, and Dell Pro Max, in an effort to create “unified branding” across the Dell portfolio. You can find more details here.
Dell kills XPS and Optiplex brands, adopts Apple-inspired three-tiered naming scheme for its PCs
No more Inspirons or XPS for Dell as it rebrands its consumer products as Dell, business and enterprise become Dell Pro, and workstation devices get Dell Pro Max branding.
Goodbye, Dell XPS
In a bid to streamline, Dell is dropping some of its most iconic laptop brands. At CES 2025 on Monday, the PC company ...
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Bye, XPS: Dell has renamed all of its laptops and desktops to confuse you
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Dell’s ‘Unified Branding’ Is Completely Confusing
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Dell abandons XPS, Inspiron, and its other classic brands in favor of new branding strategy
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Dell launches newly rebranded laptops at CES 2025 to replace storied XPS, Inspiron, and other product lines
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