One of the many new additions to this year's Sturgis Motorcycle Rally includes the debut of the first-ever full-line ...

New traffic controls will help safely manage the influx of thousands of bikers during the annual motorcycle rally next month.

The countdown is on for the 2025 Sturgis Motorcycle Rally. Here's what to expect at the 85th edition of the legendary ...

STURGIS, S.D. – With the 85th Annual Sturgis Motorcycle Rally set for Aug. 1–10, the South Dakota Department of Transportation (SDDOT) will make temporary traffic changes to keep riders and drivers ...

The Interstate 90 speed limit will drop from 75 mph to 65 mph from west of exit 55 (Deadwood Avenue) in Rapid City to west of ...

Sonic Automotive, Inc. ("Sonic" or the "Company") (NYSE: SAH), one of the nation's largest automotive and powersports ...

Sturgis isn’t the only municipality that designates specific parking areas for bikes. The City of Rapid City also will be ...

I am one of thousands of enthusiasts who descend on the Black Hills each year for the iconic Sturgis Motorcycle Rally, the ...

For many people, the Sturgis Motorcycle Rally is about relaxing, riding and socializing. But for a nonprofit, it’s about ...

The Sturgis Motorcycle Rally was first held in 1938 in Sturgis, South Dakota, and was founded by Clarence “Pappy” Hoel, the owner of an Indian Motorcycle dealership.

Before deciding on whether to hold the 80th annual motorcycle rally in Sturgis, South Dakota, the local city council turned to its residents to get their take. CNN values your feedback 1.

The annual Sturgis motorcycle rally in South Dakota is America’s largest bike rally, a 10-day blowout, with attendance this year exceeding 250,000. It was also a serious pandemic stress test.