Jeff Bezos ‘ Blue Origin is set for an inaugural launch of its giant New Glenn rocket on Sunday, a long-awaited first leap to Earth orbit that sets up one of the biggest challenges yet to industry dominance enjoyed by Elon Musk ‘s SpaceX.

The scheduled Sunday launch could mark a new phase in competition in the commercial space market, and pave the way for the deployment of Amazon's Kuiper satellite network.

In the early hours this coming Sunday, Blue Origin's long-awaited New Glenn rocket will launch for the very first time. This is a key moment for the aerospace firm founded and funded by Amazon billionaire Jeff Bezos.