If Jerry Jones cares about branding and buzz, bringing one of the greatest showmen and talkers in pro sports history to Dallas would check plenty of boxes.

Perhaps no owner in the NFL understands the value of "keeping it all in the family" better than Jerry Jones, which is why bringing Deion Sanders and his sons to Dallas makes perfect sense.

“To hear from Jerry Jones is truly delightful, and it’s intriguing,” Sanders told Adam Schefter of ESPN. “I love Jerry and believe in Jerry. After you hang up and process it, and think about it, it’s intriguing. But I love Boulder and everything there is about our team, the coaches, our student body and the community.”