Amazon is officially shutting down Freevee, its free, ad-supported video streaming service originally launched under the IMDb brand.

Amazon is not the only media company shuttering (or at least, trimming) free streaming: Peacock eliminated its free, limited tier in 2023. Pluto TV (owned by Paramount, but not integrated within Paramount+) and Tubi (Fox) remain top free-streaming options.

While specific viewership data remains undisclosed, Amazon reported a tripling of Freevee's monthly active users between 2020 and 2022, reaching 65 million. That substantial user base will be added to the platforms existing audience. This will only strengthen Prime Video's position in the streaming market.