Cracker Barrel joins Target, Bud Light and other companies facing public outcry over corporate decisions as its new logo change triggers investor unease.

Cracker Barrel’s decision to update its menu, redesign its restaurant interior and change its logo has caused outrage across the country. In particular, company co-founder Jack Lowery fears the changes could disrupt its future.

For America's big brands, there is little profit in the culture wars: It is simply too easy to lose customers by taking sides in the country's political debates. But as Cracker Barrel is finding out, sometimes those clashes cannot be avoided.

Former Cracker Barrel employee Steve Smotherman led an LGBT resource group and worked with the Human Rights Campaign to change the restaurant chain's workplace culture.

The Democratic party and California governor joined the backlash against the Southern restaurant chain’s new design.

The logo change accompanies the launch of Cracker Barrel's fall campaign, "All the More," which features a partnership with country music star Jordan Davis and introduces new seasonal menu items. The campaign aims to attract both longtime customers and new diners to the chain's nearly 660 locations across 43 states.

A Cracker Barrel store's picture is going viral on X. The image was shared by the user (@bankertobuilder), who claimed that the restaurant chain supposedly contacted them to remodel their 500 store throughout the country.

Cracker Barrel has a new spokesperson. Jordan Davis is now apart of a “All the More” campaign with the hopes of patrons discovering new and returning menu items, along with a new restaurant look, and a changed brand. The country music singer is right in the middle of it, bringing it all to life.

Conservative activist Robby Starbuck criticized Cracker Barrel's rebranding efforts and corporate policies, claiming the chain is rejecting its traditional customer base.