One week after British Airways' Executive Club backlash, Skift examines some of the key lessons and industry takeaways from ...

British Airways is changing its frequent flier program, rebranding it the British Airways Club, and is making it harder for ...

Many customers said the new requirements make it more difficult to earn British Airways loyalty status, and they will spend ...

British Airways is rebranding its loyalty program and shifting to a revenue-based system for earning elite status. Here's ...

For Gold Guest List, at least 52,000 points must be earned through British Airways-marketed flights, qualifying add-ons and ...

The UK’s national carrier has overhauled its Executive Club, rebranding it The British Airways Club and changing how members ...

British Airways is introducing new rules for its Tier Points system. We look at who the winners and losers are from the ...

When an organization introduces a significant or unwelcome change or is grappling with a public relations crisis, it’s fairly ...

BA has introduced its new loyalty program that will replace the British Airways Executive Club and offer customers new ways ...

Alongside a new name and structure, the program has a new colour palette and a surprising logo design with an interesting ...

British Airways has announced an overhaul of its loyalty programme, increasing the number of points its members will need to ...