Comscore's expansion of YouTube audience measurement capabilities into key international markets (Canada, France, Spain, and Malaysia) enhances its global presence and service offerings.

What we found was stunning: There was upwards of 60% discrepancy between the two sources. While it’s understandable that an audience measurement company and an ad intelligence platform — one ...

Ad Measurement How multicultural audience measurement is becoming more difficult—what marketers need to know. VideoAmp, Experian among companies pulling back ethnic data in wake of privacy laws.

“The proposed reforms aim to enable fair competition, generate more accurate and representative data, and ensure that the ...

I&B Ministry's new TRP policy draft proposes modernising TV ratings with multiple agencies, addressing current system gaps.

Ministry of Information & Broadcasting has proposed an amendment to the TV rating agencies guidelines to welcome OTT players ...

The proposed changes include the deletion of key clauses (1.5 and 1.7) that earlier restricted cross-holdings between rating ...

Nielsen, a specialist in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay ...

Nielsen, a global leader in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay Group, and Warner Bros. Discovery), have today announced the extension of ...

Information & Broadcasting Ministry proposes amendments to TV rating guidelines in India, seeking stakeholder feedback for ...