Delta is now using AI to set domestic ticket prices. Will the new system make fares cheaper or more expensive for travellers?

Delta’s embrace of AI is the latest example of dynamic pricing, where companies adjust prices in real time based on factors ...

Although Delta's AI pricing could increase competition in the airline industry, Slover expects that companies using such ...

Last year, Delta Air Lines announced it was testing out dynamic pricing on some flights using tools built by the tech company ...

Last fall, Delta said it planned to use AI technology to price 1% of its tickets at whatever a customer was willing to pay.

Delta introduces AI-powered personalized fares, ditching set prices for dynamic pricing tailored to individual travelers.

The carrier aims to use Fetcherr, an Israeli AI tool, on 20% of domestic flights by the end of the year, President Glen ...

Delta Air Lines is taking dynamic pricing to the next level. This week, the Atlanta-based carrier said it hopes to use ...

Delta also announced the company is planning to reduce its main cabin capacity by about 1 percent to boost capacity for ...

The airline touted a partnership with an AI-enabled revenue system as a step on the road to fully personalized ticket pricing, part of its goal to raise profit margins long-term.